The Callis Institute develops projects approved by the São Paulo State government, through the PROAC (Cultural Action Program of the Department of Culture of the State of São Paulo).
This tax benefit allows any company currently contributing to ICMS to be a sponsor of Culture. This company then will have the full sponsorship amount credited towards the ICMS due.
In order to take advantage of this incentive, the company simply has to register online with the Secretary of Treasury (Secretaria da Fazenda) by logging in to
www.pfe.fazenda.sp.gov.br. Then await the approval of its registration as a sponsor and an indication of the maximum contribution allowed for their company in a cultural project.
Beyond the deductions on the ICMS, the company will have its brand(s) disseminated through various media channels as a Cultural corporate sponsor. The company will also receive a percentage of the cultural product resultant from the project that it sponsored so it can distribute it to its partners and clients. Most importantly, the company will see its image and brand associated with important cultural and social developments.